Interactive Advertising Bureau (IAB)

Digital Media Buying and Planning (DBPC)

Credential: Digital Media Buying and Planning (DBPC)
Credentialing Agency: Interactive Advertising Bureau (IAB)

Renewal Period: 2 years

The Interactive Advertising Bureau (IAB), Digital Media Buying and Planning (DBPC) certification is for digital media buying and planning professionals. Individuals who earn the certification have demonstrated their knowledge and competency in the content areas outlined in the DBPC Exam Blueprint, and are dedicated to upholding high standards of ethical and professional practice in the industry. Candidates must have a minimum of two years of work experience in Digital Media Buying and Planning; or one year of work experience in Digital Media Buying and Planning and a minimum of 10 hours of continuing education in digital media; or a minimum of 30 hours of continuing education in digital media. Candidates must have knowledge in areas including, collaborating on campaign briefs; creating media strategies; developing digital media plans; executing campaigns; managing campaigns; and educating stakeholders.

More information can be found on the certifying agency's website.

Digital Media Buying and Planning (DBPC)

MINIMUM REQUIREMENTS

 

Eligibility Requirements (View Details)

  • Credential Prerequisite
  • Experience: 2 years
  • Education
  • Training
  • Membership
  • Other
  • Fee

Note: This credential may have multiple options for becoming eligible. Listed are the minimum requirements based on the minimum degree required. To view other options, see the Eligibility tab.

Exam Requirements (View Details)

  • Exam
  • Written Exam
  • Oral Exam
  • Practical Exam
  • Performance Assessment

RECERTIFICATION SUMMARY

Renewal Period: 2 years

  • Continuing Education
  • Exam
  • Continuing Education OR Exam
  • Fee
  • Other

AGENCY CONTACT INFORMATION

Interactive Advertising Bureau (IAB)

116 East 27th St
7th Floor
New York, NY  10016

Phone: (212) 380-4700

Contact Page

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Option 1:

Candidates must have a minimum of two years of work experience in Digital Media Buying and Planning.

Option 2:

Candidates must have a minimum of one year of work experience in Digital Media Buying and Planning and a minimum of 10* hours of continuing education or professional training in digital media; preferably Media Buying and Planning.

Option 3:

Candidates must have a minimum of 30 hours* of continuing education in digital media; preferably Media Buying and Planning from an institute of higher education or professional training program.

*Note: 50 minutes equals one hour of continuing education/training

The Digital Media Buying and Planning (DBPC) credential has the following other requirements:

  • During the certification application process, eligible candidates will also be required to submit a signed Code of Ethics that all certified individuals must abide by and uphold.

Written Exam

  • Collaborating on Campaign Briefs (16.25%)
    • Establish Plan Parameters
    • Develop Media Objectives
    • Establish Buying Guidelines
    • Confirm Available Assets
    • Construct Planning Timeline
  • Creating Media Strategies (18.75%)
    • Conduct Campaign Research Activities
    • Define Media Mix Allocation
    • Collaborate with Creative Agencies
    • Design Data Strategy and Measurement Plan
    • Develop Strategic Recommendation for Brand
  • Developing Digital Media Plans (18.75%)
    • Manage RFP Process
    • Evaluate and Negotiate Media Proposals
    • Forecast Media Returns
    • Finalize Media Plan
  • Executing Campaigns (21.25%)
    • Negotiate Vendor Terms and Conditions
    • Manage IO Process
    • Kick-off Campaign
    • Manage Trafficking and Tagging Process
    • Manage Reporting Process
    • Verify Campaign Launch
  • Managing Campaigns (20%)
    • Analyze and Optimize Campaign
    • Troubleshoot Campaign
    • Manage Flowchart Process
    • Managing Digital Media Finances
  • Educating Stakeholders (5%)
    • Create Ad Hoc Reporting
    • Construct Industry POVs
    • Setup Media Days

Exam Preparation Resources

There are a number of resources available to help you prepare for the Digital Media Buying and Planning (DBPC) examination:

RECERTIFICATION

Digital Media Buying and Planning (DBPC)

Renewal Period: 2 years

The Digital Media Buying and Planning (DBPC) credential has the following recertification information:

  • DBPC certification holders have the option of either retaking the certification examination or earning 24 Continuing Education credits over the two year certification period.  Additional information about recertification can be found on the IAB website.

In Demand

This certification is considered in demand

COOL Bucks

See your installation Education Service Officer for credential exam information and coordinating instructions.

COOL Summary

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COOL Summary

Click to go to the COOL Summary page for this MOC.

Some

Credential is related to some tasks associated with the duties of the military occupation (at least one critical task but less than 80%)

Most

Credential is directly related to most of the major duties associated with the military occupation (at least 80%)

Other

Credential is related to this military occupation, but is more advanced or specialized and therefore will likely require additional education, training, or experience

Promotion Points

This certification has been approved for promotion points.

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Star

Star credentials are MOS enhancing, as designated by the Proponent. MOS enhancing credentials are directly related to an MOS or ASI, are taught either partially or completely as part of a Program of Instruction (POI), and improves the MOS technical proficiency.

Skill Level

The Skill Level reflects the level, based on MOS training and/or experience, the Soldier should be the most prepared to successfully earn the credential. See the Table Legend for details about each level.

Proponent Funded

Indicates the credential may have funding through the MOS proponent. Some proponents offer credentialing opportunities in conjunction with military training and/or as part of MOS development beyond the training base.

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Navy Bucks

Credential voucher or reimbursement for credential exam, re-certification, or maintenance fee has been approved for payment through the Navy's Credential Program Office. To get a voucher request form, click 'Complete Voucher and Apply' at the top of any page.

CG Bucks

Coming Soon - Coast Guard policy regarding service member eligibility requirements to participate in the Voluntary Credentialing Program is under review with a projected release date of first quarter FY20.

Early Career

1-3 years experience; Enlisted E1 through E4

Mid Career

4-10 years experience; Enlisted E5 through E6

Late Career

10+ years experience; Enlisted E7 and Above

Early Career

1-3 years experience; Enlisted “A” School through E5

Mid Career

4-10 years experience; Enlisted E6 through E7

Late Career

10+ years experience; Enlisted E8 and Above

LaDR

This credential is recommended on the rating Learning and Development Roadmap (LaDR) for Sailors currently in the pay grade indicated on the icon, BUT MAY BE TAKEN BY SAILORS IN OTHER PAY GRADES.

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GI Bill®

Reimbursement for exam fees has been approved for payment through the GI Bill. Click for external link to GI Bill licensing and certification information.

Note: GI Bill approval data is updated quarterly. For the latest information, visit the WEAMS Licenses/Certifications Search page. Make sure to select "Both" in the LAC Category Type drop-down before searching.

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ANSI

This credential has been accredited by ANSI. Click for external link to the ANSI web site.

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ICAC

This credential has been accredited by ICAC. Click for external link to the ICAC web site.

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ABSNC

This credential has been accredited by ABSNC. Click for external link to the ABSNC web site.

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NCCA

This credentialing program has been accredited by NCCA. Click for external link to the NCCA web site.

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IAS

This credential has been accredited by IAS. Click for external link to the IAS web site.

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Low

May be difficult to attain: minimum education requirement is a Bachelor's degree, and/or minimum experience is 10 or more years.

Note: In some cases “years of experience” refers to time actively on duty or while holding a certain occupation or prior certification and not always in consecutive calendar years. Additional years required for certain preliminary stages may not be included in this classification. For requirements measured in hours, 1080 hours was considered a year. For days, 365 days was considered a year. Please review all prerequisites and requirements for eligibility, and additional information for details.

Medium

Moderate ease of attainment: minimum education requirement = Associate's and/or prerequisite and/or minimum experience = more than 2 years and less than 10 years of experience.

Note: In some cases “years of experience” refers to time actively on duty or while holding a certain occupation or prior certification and not always in consecutive calendar years. Additional years required for certain preliminary stages may not be included in this classification. For requirements measured in hours, 1080 hours was considered a year. For days, 365 days was considered a year. Please review all prerequisites and requirements for eligibility, and additional information for details.

High

Highly attainable: mimum education requirement = HS or less and/or minimum experience = 2 years or less experience and no additional requirements.

Note: In some cases “years of experience” refers to time actively on duty or while holding a certain occupation or prior certification and not always in consecutive calendar years. Additional years required for certain preliminary stages may not be included in this classification. For requirements measured in hours, 1080 hours was considered a year. For days, 365 days was considered a year. Please review all prerequisites and requirements for eligibility, and additional information for details.

MOS is Military Occupational Specialty
ASI is Additional Skill Identifier
WOMOS is Warrant Officer Military Occupational Specialty

Army e-learning

State-of-the art Computer Based Training available for free to the Army Workforce. Click for more information.

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NKO e-learning

Credential preparation courses are provided at no cost through Navy e-Learning. Click for external link to the Navy Knowledge Online (NKO) web site, then select the “Navy e-Learning” link within the “Learning” tab to proceed to Navy e-Learning.

Bright Outlook – new job opportunities are very likely in the future for this job
Registered Apprenticeship
Click here for External link to: My Next Move for Veterans - Advertising and Promotions Managers
Click here for External link to: My Next Move salary info for Advertising and Promotions Managers
Click here for External link to: My Next Move for Veterans - Marketing Managers
Click here for External link to: My Next Move salary info for Marketing Managers
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Updated: October 16, 2019
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